This poster really caught my eye and stood out from the rest. Very simple idea very simply executed. Despite the obvious simplicity the concept is very strong, and more to the point thought provoking. It demands a reaction like ‘aaaaaa’ or ‘oooooh’ or ‘wow look at all the extra space’ or something like that. It made me think about how needlessly congested our roads are and how easily the problem could be bettered. I particularly like the middle picture, which shows the 69 people out on the street. This gives you an instant visual representation of exactly how small a group of 69 people is. Then there is that iconic logo that represents transport in London, famous around the world it stamps that bit of quality and trust into the design.