This is a campaign ran by the Austrian WWF sector, in order to try and raise not only awareness but some much needed funds too. This is different in that way from the other awareness campaigns I have looked at, this one is requesting an actual direct response. It needs you to do something, it has a purpose that can be recorded by how much extra money this raises for the organisation. Its quite a nice design the way it uses a few coins to generate the form of easily recognisable creatures or plants across the world, and the tag line ties in with this 'Save the world with a few coins. Donate at www.wwf.at'. A nice concept that has been well executed.
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