The salvation Army

This is an advertisement for the Salvation Army's adult rehabilitation centres across America. It is a extremely interesting use of the renowned song Amazing Grace, and it uses the lyrics to set up an insight into a lot of once troubled peoples lives. The script and concept work perfectly along side the song, and it quickly delivers the message about the people involved. At first you are lead to believe that you are about to once again here the just the song, as itself delivers a message of hardship and hope. Then the lyrics are replaced with what ever it is the person needed help for; 'crack addict', 'meth freak', 'just lost' and so on. I think it is a gentle way of delivering the word about the extraordinary work the Salvation Army does for people everywhere.