This is a fantastic piece of work. The truth of it hits home straight away, there is one massive message to take from this, we a stopping the planet from breathing. Through using the shape of a lung the designer has managed to humanize the subject, Earth. It now not only the place we live on, we see it as a creature we live with. There is no need for any copy apart from the WWF tag line and call to action in the bottom right hand corner. If that does not inspire some kind of change in a person then there are not many images that will. Maybe they could have furthered it with a series of posters, where the lung is slowly taken all away to show the effect in years to come.
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