Yet again another brilliant awareness campaign, this time an american advertisement from 2006. I don't want to get bogged down in child abuse, domestic violence and all that jazz, but the work really is inspiringly good (most the time). This advert really impressed me with the concept, easy to understand within a few seconds, and then a great tag line at the end bringing the whole idea together 'Kids learn a lot from their parents - including domestic abuse'. I think my sudden interest in this style of work is the way it gets me to react with out any need for a direct response. I suppose working in a direct response agency for a year would leave me open to a sucker punch from this style of design.