Friday 3 July 2009

HHmmm....a Browser??

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http://www.sitepoint.com/blogs/2009/06/24/what-is-a-web-browser/

What is a browser?

Google conducted interviews with a random selection of people in Time Square, New York asking if they knew what a web browser was. They found that fewer than 8% actually knew. Most people often assumed that a browser was a search engine, like google or yahoo. It was quite interesting to see how people can use something almost every day and not actually know what it is.

The writer of the article describes how people have no idea what a browser is or appreciate it because they just use what ever already exists on their machine. He goes on to explain how people don't know or care about what browser they use, but i think this is due to lack of advertising. The general public are not the sort to go on to forums, search the internet or read articles about the latest technology; especially when it comes to web browsers. If browser creators really want theirs to become the new big thing and take a decent portion of the market, they really need to advertise it more. Somewhere that the public will be subject to, tv, internet, transport, booklets, etc...

2 comments:

  1. Very intersting (and good news for Google listening to some of those answers). Internet Explorer owns the majority of the browser market with firefox in second peaking just over 20% (Oct08 MIntel Report). Interestingly enough, as more and more hand held devices are able to search the internet - phones, iphones, psp's, blackberries - the minority shares are splitting further and further and eating into IE share.

    Furthermore, last year there was a huge scare across the globe when an Internet Explorer upgrade left a huge loop hole to hackers to access computers. Millions of internet users switched over to Firefox - on Internet Explorers advice - with the vast majority remaining.

    Great Post.. interesting video!

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  2. Isn't that because most people just have to use computers and internet all by themselves? Without really had learning... Just discovering...

    About 15 years ago nobody used but a typewriter...

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